premiere issue
Welcome to our first newsletter for the S.A.F.E. Campaign — a new travel industry initiative from The Bodhi Tree Foundation. The S.A.F.E. Campaign aims to galvanize and unite the travel industry and travelers to raise awareness about the current plight of Africa's elephants and the impact poaching and the ivory trade has on the future of tourism in Africa.
ISSUE | 2014
Photo Credit: Lara Gale
With over 35,000 elephants killed annually for their ivory, the elephant population in Africa has been depleted by 90% in the last 50 years alone. Time is running out for this keystone species - at the current rate of poaching, elephants may be wiped off this planet by 2025!

Most African countries depend on tourism as their main source of income -without wildlife to see there will be no tourists. The travel industry, which has so much vested in Africa's wildlife and already acts as a global reference point for millions of travelers, can help stop the poaching of Africa's elephants if we act together NOW.
Watch, learn, never forget
Take a moment to watch this brief video and learn about what is happening to Africa's elephants, how it impacts the travel industry and what we can do as a united front to help. Then share it with your friends, colleagues and clients!
How to get involved
There are many ways, both large and small, that anyone can get involved in protecting Africa's remaining elephants. Whether you are a travel agency, tour operator, safari lodge, travel writer or independent traveler, your efforts can make an impact.
Our Beneficiaries
SAFE is pleased to be working with four esteemed beneficiaries who work tirelessly to help ensure elephants have a brighter future. 100% of all donations to S.A.F.E. are distributed to our beneficiaries each quarter so that they can put the money to work immediately on critical time-sensitive projects.
African Wildlife Foundation
The African Wildlife Foundation (AWF) is a leading conservation organization headquartered in Kenya and focused solely on the African continent.
Save The Elephants
Save the Elephants aims to secure a future for elephants in a rapidly changing world. Pioneers in cutting-edge science, their research provides vital insights into elephant behavior, intelligence, and long-distance movement.
The David Sheldrick Wildlife Trust
The David Sheldrick Wildlife Trust is today the most successful orphan elephant rescue and rehabilitation program in the world and one of the pioneering conservation organizations for wildlife and habitat protection in East Africa.
WildAid is the only organization to solely focus on reducing the demand for wildlife products. WildAid's public service messages and educational initiatives reach hundreds of millions of people a week in China alone through donated media space.
Join The Campaign!
Get involved! Become a Supporter, Partner or Sponsor of the S.A.F.E. campaign showing that you and your organization care and are committed to helping safeguard a future for Africa's elephants.
Anyone can become a supporter. Help spread awareness and educate others about the ivory trade. Contribute what you can!
For those who can make a deeper financial contribution and get more involved
Interested in sponsoring one of our upcoming events or partnering with S.A.F.E. in another way? Let us know!
Join our growing list of S.A.F.E. Partners and Supporters:
  • Absolute Travel
  • Altour
  • Artistico Travel Consultants
  • The Brandman Agency
  • Camelback Odyssey Travel
  • Century Travel
  • Currie & Co.
  • Epic Road
  • Global Group by JG
  • Heritage Tours
  • Ovation Vacations
  • ProTravel
  • Sanders Travel
  • Singita
  • Tzell
  • Uncharted Outposts
  • Wilderness Safaris
    Powered by The Bodhi Tree Foundation, the S.A.F.E. campaign is part of the Foundation's mission to mobilize
    the travel industry and travelers to aid local organizations and travel sustainability causes around the world.
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    © Copyright 2014 The Bodhi Tree Foundation is a 501(c)(3) organization. All rights reserved.
    All donations are tax-deductible.